ATLANTA “The State Of The Market”

thecastleberryteam — Tue, 04 Nov 2008 12:22:07 +0000

Knowing the market is one of the most critical things to learn when buying or selling real estate. Make it priority one to find an agent that understands and can share the state of the current market. Its your money and your investment, protect it wisely!

Tell Us What You Need!

thecastleberryteam — Wed, 15 Oct 2008 20:18:33 +0000

We have all heard of Agent Mountain, Welcome to Shift Creek!!!

thecastleberryteam — Wed, 15 Oct 2008 20:13:39 +0000

Welcome to www.shiftcreek.com this is our “think tank” loaded with ideas from people who are beating the pavement and making it happen. Most have not gotten news that it is a bad real estate market.
So SHHHHH!
In honor of KW’s Shift we are send the book Shift to the next agent that submits an idea that is approved by the shift creek comity. Happy Selling.

Remember don’t go up the creek without a paddle!!

YOUR IDEA HERE coming soon!!!

thecastleberryteam — Tue, 14 Oct 2008 17:24:53 +0000

Get your idea published in front of thousands! Why because along with your idea you will get to add your name and all of your contact information!!! FREE marketing to other agents! Gary Keller himself says this is the most overlooked area!

Who is visiting your website???

thecastleberryteam — Tue, 14 Oct 2008 16:07:51 +0000

Through the years we have used several different website providers. All have been great for one reason or another, but one thing most have lacked were good analytics. One of the most important things with any marketing is to make sure it is measurable. See over and over my team leader says find out what is working and DO MORE OF IT!!!
Recently I began using a FR*EE Tool that I love Google Analytics. All you have to do is create a free account with google and click on analytics. You will need to take the HTML coding that is provided and add it to your website. (note: when adding HTML to the back end of your site you will need to switch from visual mode to HTML mode, each site this is done in different ways but typically is pretty easy) Now all of the text added will not be seen from people viewing your site.
Some of the information that is provided is
Location
was it referred from another site
how long did they stay on the site
number of times they returned and how long they spent on your website.
So don’t get taken by the sales pitches from web designers because this can be used with any site at no cost……it even works with the KW template!

var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));

var pageTracker = _gat._getTracker(“UA-5845763-2″);
pageTracker._trackPageview();

Creating an affordable touch program part 1

thecastleberryteam — Mon, 13 Oct 2008 21:36:40 +0000

Coming to Keller Williams in Atlanta Georgia was an experience that probably saved our career. While we were making it, we wanted to move to the next level. Our weekly consult sessions with our team leader helped us with epic proprtions. Before this everything was truly a “Hobo Shack” a hodge podge of just listed cards, sold cards, truly things that did not earn us any market share. Until now our guidance was sounds like a good idea, give it a try. Sadly it was our marketing dollars that was flushed away with little to no return. Do “just listed” cards and “sold” cards create business? Maybe for us there was no retern.

In our first meeting to transform our job into a business our team leader asked to see our touch program. It was just as she expected, some cards in the mail here and there. See adresses are easy to get by using tax records, but a pure mailing campaign is just plain expensive and sadly when the market fluxuates at all the most important tool gets put away……your prospecting tool. Plus as your have mets grow so does the cost of your marketing budget. So how do you create a system thatis affordable, easy to manage and once in place can do most of the work for you????

EMAIL!!! The cost of one email is the same as a thousand!!! The best part of email compared to a card is they have an easy way to respond to you any time of day! Plus you can write one email and personalize it to each person. Imagine this, it is 7pm and you just remembered it was a friends birthday, but you are cooking dinner and even if you were able to get to the store to buy a card could never get it to them in time….. what to do. In no time at all you can grab your computer and send over an Ecard.

But how do you get information like email and birthday? I can tell you a very expensive way that saw minimal return….. you guessed it mail them OR go green! Out of all of these networking websites such as www.myspace.com or www.linkedin.com we found one that provided email adress and birthday!!!

You can even upload your database. From experience though I want to warn you to only do lists of about 100 at a time any more and your account may get frozen.

Here is what you DO NOT GET with the Castleberry Team

thecastleberryteam — Fri, 03 Oct 2008 17:08:27 +0000

The Castleberry Team marketing is taking over!!!

thecastleberryteam — Fri, 03 Oct 2008 16:44:27 +0000

If they can go this far, just imagine the service you get in real estate( Just click on the video to watch)

more about "The Castleberry Team marketing is tak…", posted with vodpod

Ways to drive internet traffic to your site

thecastleberryteam — Sun, 28 Sep 2008 20:15:51 +0000

Do you have a website and tired of PPC (pay per clicks)? We are just like every other real estate agent getting sales pitches for new websites and every other type of technology you can think of. we listen to each sales pitch because some times we get some great ideas. Here is one that has been very useful. Here it goes.

In our marketplace all agents use www.craigslist.org to post their listings, so how can we stand out? We used to think postlets.com com was the way until we were shown how to use links to capture the leads. Instead of putting tons of info about the home we use one line to make them interested for more information, then we use hyperlinks to drive traffic to our site and capture it. It looks like this……….
WHERE ELSE CAN YOU GET THIS MUCH AMAZING HOME AT THIS PRICE????
For MORE INFORMATION ABOUT THIS HOME CLICK HERE

For your own FREE Custom MLS Search CLICK HERE

For search more active listings CLICK HERE!

For Useful Buyer reports CLICK HERE

Who is The Castleberry TeamCLICK HERE

Ryan & Loree’ Castleberry – The Castleberry Team

Office: (404) 604-3896

wecare@thecastleberryteam.com

www.thecastleberryteam.com

Worried about how to create the “Click Here” hyperlinks? So was I, to help with that I found this cool website http://easyhyperlinks.com

Why does it work???? It gets the buyer off from craigslist where all of the other agents get a shot at them, PLUS the best way we have found to help with search engine optimization (SEO) (we are no experts at this in any way) is to get links directing to your website and to link to other real estate websites. It is FR*EE and typically any day we put as few as 3-4 listings on we get 30-60 visitors and atleast 3-4 new prospects. Give it a try and let us know what you think. Not all marketplaces use craigslist as much as Atlanta BUT you can use this same concept on other websites as well!!!

WHAT COOL TRICKS HAVE BEEN WORKING FOR YOU???????

How to create a newsletter for next to nothing!!!

thecastleberryteam — Thu, 18 Sep 2008 20:36:53 +0000

When the market started to shift our marketing dollars had to closely be watched. After chatting with our team leader we decided it was best to “Go Green” and so our client touch program went to the web.

The first thing we did was designed a branded look. While you may think this is expensive our email template designed and first year was only $200. for that just click on this link http://www.mlxjet.com/?rpc=RC5946

email template

Here is where it gets creative and saved us a ton, we then used our email template to help match and brand our blog. For the blog we used wordpress.com, we LOVE this because it is FR*EE! Once the blog and email mirrored each other we then start posting our articles that we wanted in our newsletter as blog posts.

From there we would cut the first couple catch sentences from the blog post with the title and paste it into an email, the hyper link from the title allows the viewer to click on the title to see the whole article and become a splash page. The content of the newsletter would be like this

2008 Consumers’ Choice Award!!!!

Keller Williams Realty, Atlanta, GA Named the 2008 Consumers’ Choice Award in the

Category of Residential Realtors

For Immediate Release, Atlanta, GA – Atlanta offices of Keller Williams Realty have been named the 2008 recipient in Residential Real Estate for the Consumers’ Choice Award, a division of Market Data Systems, Inc. In Atlanta”

NOW you can see what articles people are viewing so that you can see what really interests your viewers and continue to focus on what people want the most!